McDaniel, Carl. <br/><br/>
Marketing research essentials / 
Carl McDaniel, Roger Gates. 
 - 5th ed. 
 - Hoboken, NJ :  John Wiley & Sons,  2006. 
 - xvi, 496 p. +  1 CD-ROM. 
<br/><br/><label>ISBN: </label>0471684767 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.