00534nam a22001812  4500001001100000005001700011008004100028020001700069040001500086100003200101245006500133250001200198260004500210300002900255650003600284700002900320852000300349000002117920151217152227.0120201s         xx           000 0 eng d  a0471684767 :  aKABUcKABU1 aMcDaniel, Carl.@000015102310aMarketing research essentials /cCarl McDaniel, Roger Gates.  a5th ed.  aHoboken, NJ :bJohn Wiley & Sons,c2006.  axvi, 496 p. +e1 CD-ROM. 0aMarketing research.@00001515181 aGates Roger.@00001819051