Batra, Satish K. <br/><br/>
Consumer behaviour :  text and cases / 
Satish K. Batra, S. H. H. Kazmi. 
 - 2nd  ed. 
 - New Delhi :  Excel Books,  2008. 
 - xxi, 546  p. 
<br/><br/><label>ISBN: </label>8174466440 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.