Integrated marketing communication in advertising and promotion / Terence A. Shimp.

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TextPublication details: Mason, OH : Thomson Higher, 2007.Edition: 7th edDescription: xx, 629 pISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Collection	Kabarak, Main Campus				HF5415.123 .S55 2007 (Browse shelf(Opens below))					Available			005027

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