000 00656nam a22002172 4500
001 0000019055
005 20151217154425.0
008 100902s xx 000 0 eng d
020 _a0077117484 :
040 _aKABU
_cKABU
100 1 _aLaforet, Sylvie.
_@0000178635
245 1 0 _aManaging brands :
_ba contemporary perspective /
_cSylvie Laforet.
250 _a1st ed.
260 _aNew York :
_bMcGraw-Hill,
_c2010.
300 _axxiv, 412 p.
650 0 _aProduct mangement.
_@0000177677
650 0 _aBrand name products.
_@0000151442
852 1 _9p2600 KES
908 _a100902
950 _@1
999 _c11199
_d11199