000 00741cam a22002292 4500
001 0000021271
005 20151217155231.0
008 120307s xx 000 0 eng d
020 _a0273717225 :
040 _aKABU
_cKABU
050 0 _aHF5415.123
_b.F55 2009
100 1 _aFill, Chris.
_@0000151440
245 1 0 _aMarketing communications :
_binteractivity, communities and content /
_cChris Fill.
250 _a5th ed.
260 _aHarlow, England :
_bPrentice Hall,
_c2009.
300 _axxxvii, 758 p.
504 _aIncludes bibliographical references and indexes.
650 0 _aCommunication in marketing.
_@0000151439
852 1 _9p6000 KES
908 _a120307
950 _@1
999 _c12176
_d12176