| 000 | 00738cam a22002292 4500 | ||
|---|---|---|---|
| 001 | 0000021028 | ||
| 005 | 20151021152604.0 | ||
| 008 | 120109s xx 000 0 eng d | ||
| 020 | _a8131709965 : | ||
| 040 |
_aKABU _cKABU |
||
| 100 | 1 |
_aClow, Kenneth E. _@0000151056 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson, _c2007. |
||
| 300 | _a537 p. | ||
| 650 | 0 |
_aCommunication in marketing. _@0000151439 |
|
| 650 | 0 |
_aAdvertising. _@0000071054 |
|
| 700 | 1 |
_aBaack, Donald. _@0000181714 |
|
| 852 | 1 | _9p1485 KES | |
| 908 | _a120109 | ||
| 950 | _@1 | ||
| 999 |
_c1611 _d1611 |
||