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| 005 | 20170526101427.0 | ||
| 008 | 120111s xx 000 0 eng d | ||
| 020 | _a1591392101 : | ||
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_aKABU _cKABU |
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| 100 | 1 | _aKumar, Nirmalya. | |
| 245 | 1 | 0 |
_aMarketing as strategy : _bunderstanding the CEO's agenda for driving growth and innovation / _cNirmalya Kumar. |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bHavard Business School Press, _c2004. |
||
| 300 | _a270 p. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aStrategic planning. | |
| 908 | _a120111 | ||
| 942 |
_2lcc _cBK |
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