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_aKABU _cKABU |
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_aHF5823 _b.A38 2012 c. 1 |
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| 245 | 1 | 0 |
_aAdvertising and promotions : _ban integrated brand approach _cRichard J. Semenik ...[et al.]. |
| 250 | _a6th ed. | ||
| 260 |
_aAustralia : _bSouth-Western, Cengage Learning _c2012 |
||
| 300 | _axli, 710 p. | ||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aSemenik, Richard J. ...[et al.]. | |
| 908 | _a070410 | ||
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_2lcc _cBK _e6th _hHF5823 _i.A38 2012 c. 1 |
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