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| 005 | 20221003105826.0 | ||
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_aKABU _cKABU |
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| 050 | 0 |
_aHF5823 _b.B45 2021 |
|
| 100 | 1 | _aBelch, George Eugene. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a12th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c2021 |
||
| 300 | _a3 Vol. (various paging) | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 908 | _a100808 | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c19618 _d19617 |
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