000 00715cam a22002292 4500
001 0000002177
005 20151217145727.0
008 070404s xx 000 0 eng d
020 _a0273639609 (alk. paper) :
_cKES 675
040 _aKABU
_cKABU
050 0 _aHF5415.123
_b.B59 1999
100 1 _aBlythe, Jim.
_@0000151438
245 1 0 _aMarketing communications /
_cJim Blythe.
260 _aNew York :
_bPrentice Hall,
_c1999.
300 _axi, 252 p.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication in marketing.
_@0000151439
650 0 _aMarketing.
_@0000151351
908 _a070404
950 _@1
999 _c1964
_d1964