000			01869cam a22003614a 4500
001			14266624
003			OSt
005			20221019103305.0
008			060215s2007 enka b 001 0 eng
010			_a 2006005358
020			_a0415328268
035			_a(OCoLC)ocm64084819
035			_a(OCoLC)64084819
040			_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dC#P _dDLC
042			_apcc
050	0	0	_aHD30.3 _b.R54 2007
082	0	0	_a658.4/5 _222
100	1		_aRiel, C. B. M. van.
245	1	0	_aEssentials of corporate communication : _bimplementing practices for effective reputation management / _cCees B.M. van Riel and Charles J. Fombrun.
260			_aLondon ; _aNew York : _bRoutledge, _c2007.
300			_axvi, 306 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [284]-301) and index.
505	0		_aIntroduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
650		0	_aCommunication in management.
650		0	_aCorporate image.
650		0	_aCorporations _xPublic relations.
700	1		_aFombrun, Charles J.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip068/2006005358.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c19664 _d19663