000			01388nam a2200289 i 4500
003			NhNaSKC
005			20221108121914.0
006			m o d
007			cr mn ||||||||
008			181126s2012 |||a ob 00| 0 eng d
020			_z9780071767460
040			_aNhNaSKC _beng _erda _epn _cNhNaSKC
050	1	4	_aHM1221 _b.C39 2012
090			_aEBOOK
245	1	4	_aThe Handbook of Strategic Public Relations and Integrated Marketing Communications/ _cedited by Clarke L. Caywood.
250			_aSecond Edition.
264		1	_a[Place of publication not identified] : _bMcGraw-Hill, _c2012.
300			_axviii, 904p.
336			_atext _btxt _2rdacontent.
337			_acomputer _bc _2rdamedia.
338			_aonline resource _bcr _2rdacarrier.
504			_aIncludes bibliographical references.
520			_aBringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. -- _cEdited summary from book.
588	0		_aOnline resource; title from title screen (Skillsoft Books).
856	4	0	_uhttps://0-library-books24x7-com.www.livermore.lib.ca.us/library.asp?^B&bookid=47667 _zClick here for the electronic version
942			_2lcc _cBK
999			_c19786 _d19785