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| 005 | 20151021151056.0 | ||
| 008 | 070403s xx 000 0 eng d | ||
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_a8120320662 : _cKES 765 |
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| 040 |
_aKABU _cKABU |
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| 050 | 0 |
_aHF1416 _b.K44 2002 |
|
| 100 | 1 |
_aKeegan, Warren J. _@0000159948 |
|
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _cc2002. |
||
| 300 |
_axxv, 617 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. _@0000151323 |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. _@0000151334 |
|
| 908 | _a070403 | ||
| 950 | _@1 | ||
| 999 |
_c390 _d390 |
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