000 00763nam a22002292 4500
001 0000002238
005 20151021151056.0
008 070405s xx 000 0 eng d
020 _a0256081123 :
_cKES 3,200
040 _aKABU
_cKABU
050 0 _aHF5415.2
_b.D537 1993
100 1 _aDillon, William R.
_@0000151522
245 1 0 _aEssential of marketing research /
_cWilliam R. Dillon, Thomas J. Madden, Neil H. Firtle.
260 _aBoston, Massachusetts :
_bIrwin/McGraw-Hill,
_c1993.
300 _axviii, 556 p.
650 0 _aMarketing research.
_@0000151518
700 1 _aMadden, Thomas J.
_@0000151523
700 1 _aFirtle, Neil H.
_@0000151524
908 _a070405
950 _@1
999 _c403
_d403