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_aKABU _cKABU |
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_aHF5823 _b.B387 1995 |
|
| 100 | 1 |
_aBelch, George Eugene. _@0000159835 |
|
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _c1995. |
||
| 300 | _a762 p. | ||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _@0000151576 |
|
| 650 | 0 |
_aAdvertising. _@0000071054 |
|
| 650 | 0 |
_aSales promotion. _@0000151717 |
|
| 650 | 0 |
_aCommunication in marketing. _@0000151439 |
|
| 700 | 1 |
_aBelch, Michael A. _@0000159836 |
|
| 908 | _a070410 | ||
| 950 | _@1 | ||
| 999 |
_c416 _d416 |
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