000 00753nam a22002292 4500
001 0000024890
005 20151217145949.0
008 140323s xx 000 0 eng d
020 _a0071318204 :
040 _aKABU
_cKABU
100 1 _aAlon, Ilan.
_@0000185148
245 1 0 _aGlobal marketing :
_bcontemporary theory, practice, and cases /
_cIlan Alon, Eugene Jaffe, Donata Vianelli.
250 _a1st ed.
260 _aNew York :
_bMcGraw-Hill,
_c2013.
300 _axxi, 602 p.
650 0 _aExport marketing
_xManagement
_xCase studies.
_@0000151334
700 1 _aJaffe, Eugene.
_@0000185149
700 1 _aVianelli, Donata.
_@0000185150
852 1 _9p3950 KES
908 _a140323
950 _@1
999 _c4568
_d4568