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_aHD69 _b.B7K45 2003 |
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_aKeller, Kevin Lane. _@0000150997 |
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_aStrategic brand management : _bbuilding, measuring and managing brand equity. |
| 250 | _a2nd ed. | ||
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_aUpper Saddle River, NJ. : _bPearson Educ., _c2003. |
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| 300 | _axxvii, 788 p. | ||
| 650 | 0 |
_aBrand name product _xManagement. _@0000150998 |
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