| 000 | 00819nam a22002412 4500 | ||
|---|---|---|---|
| 001 | 0000001934 | ||
| 005 | 20151217151833.0 | ||
| 008 | 070329s xx 000 0 eng d | ||
| 020 |
_a0030225191 : _cGBP 38.99 |
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| 040 |
_aKABU _cKABU |
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| 050 | 0 |
_aHD9980.5 _b.B38 1999 |
|
| 100 | 1 |
_aBateson, John E. _@0000151045 |
|
| 245 | 1 | 0 |
_aManaging services marketing : _btext and readings / _cJohn E. G. Bateson, K. Douglas Hoffman. |
| 250 | _a4th ed. | ||
| 260 |
_aFort Worth : _bDryden Press, _cc1999. |
||
| 300 |
_axxvi, 471 p. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing _xManagement. _@0000151046 |
|
| 700 | 1 |
_aHoffman, K. Douglas. _@0000151047 |
|
| 908 | _a070329 | ||
| 950 | _@1 | ||
| 999 |
_c5530 _d5530 |
||