000 00820nam a22002412 4500
001 0000002158
005 20151217151841.0
008 070403s xx 000 0 eng d
020 _a003022313X :
040 _aKABU
_cKABU
050 0 _aHF5415
_b.B66
100 1 _aBoone, Louis E.
_@0000150680
245 1 0 _aContemporary marketing :
_b1999 /
_cLouis E. Boone, David L. Kurtz.
260 _aFort Worth :
_bDryden Press/Harcourt Brace Publishers,
_cc1999.
300 _a1 v. (various pagings) :
_bcol. ill. ;
_c28 cm.
440 4 _aThe Dryden Press series in marketing
_@0000151413
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_@0000151351
700 1 _aKurtz, David L.
_@0000150681
908 _a070403
950 _@1
999 _c5675
_d5675