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_aHF5415.13 _b.M369 1993 |
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_aMcCarthy, Edmund Jerome. _@0000151484 |
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_aBasic marketing : _ba global managerial approach / _cE. Jerom McCarthy, William D. Perreault, Jr. |
| 250 | _a11th ed. | ||
| 260 |
_aBurr Ridge, Illinois : _bIrwin, _c1993. |
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| 300 | _axxii, 763 p. | ||
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_aMarketing _xManagement. _@0000150912 |
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_aPerreault, William D. _@0000151485 |
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