| 000 | 00963nam a22002652 4500 | ||
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| 001 | 0000002232 | ||
| 005 | 20151217151845.0 | ||
| 008 | 070405s xx 000 0 eng d | ||
| 020 | _a0136328601 : | ||
| 040 |
_aKABU _cKABU |
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| 050 | 0 |
_aHF5415.135 _b.K47 1998 |
|
| 100 | 1 |
_aKerin, Roger A. _@0000151511 |
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| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J : _bPrentice Hall, _cc1998. |
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| 300 |
_axii, 723 p. : _bill. ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. _@0000151512 |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. _@0000151513 |
|
| 700 | 1 |
_aPeterson, Robert Allen. _@0000151514 |
|
| 908 | _a070405 | ||
| 950 | _@1 | ||
| 999 |
_c5720 _d5720 |
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