000 00861cam a22002532 4500
001 0000002247
005 20151217151845.0
008 070405s xx 000 0 eng d
020 _a8120322215 :
_cKES 625
040 _aKABU
_cKABU
050 0 _aHF5415.3
_b.K37 2002
100 1 _aKardes, Frank R.
_@0000151537
245 1 0 _aConsumer behavior and managerial decision making /
_cFrank R. Kardes.
250 _a2nd ed.
260 _aDelhi :
_bPrentice-Hall of India,
_cc2002.
300 _axviii, 457 p. :
_bill. ;
_c25 cm.
504 _aInlcudes bibliographical references (p. 417-439) and indexes.
650 0 _aConsumer behavior.
_@0000151538
650 0 _aDecision making.
_@0000151539
908 _a070405
950 _@1
999 _c5733
_d5733