000 00722nam a22002412 4500
001 0000002359
005 20151217151851.0
008 070410s xx 000 0 eng d
020 _a8178087359 :
_cKES 3,043
040 _aKABU
_cKABU
050 0 _aHF5823
_b.B38 1996
100 1 _aBatra, Rajeev.
_@0000151711
245 1 0 _aAdvertising management /
_cRajeev Batra, John G. Myers, David A. Aaker.
250 _a5th ed.
260 _aDelhi :
_bPearson Educ.,
_c1996.
300 _axiii, 754 p.
650 0 _aAdvertising.
_@0000071054
700 1 _aMyers, John G.
_@0000151712
700 1 _aAaker, David A.
_@0000151713
908 _a070410
950 _@1
999 _c5815
_d5815