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_a0321014111 : _cKES 4,445 |
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_aKABU _cKABU |
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_aHF5823 _b.T45 1997 |
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| 100 | 1 |
_aTellis, Gerard J. _@0000151716 |
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_aAdvertising and sales promotion strategy / _cGerard Tellis. |
| 260 |
_aReading, Massachusetts : _bAddison-Wesley, _c1997. |
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| 300 |
_axvii, 483 p. ; _c26 cm. |
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| 650 | 0 |
_aAdvertising. _@0000071054 |
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| 650 | 0 |
_aSales promotion. _@0000151717 |
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| 650 | 0 |
_aMarketing _xManagement. _@0000150912 |
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