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008 070410s xx 000 0 eng d
020 _a0321014111 :
_cKES 4,445
040 _aKABU
_cKABU
050 0 _aHF5823
_b.T45 1997
100 1 _aTellis, Gerard J.
_@0000151716
245 1 0 _aAdvertising and sales promotion strategy /
_cGerard Tellis.
260 _aReading, Massachusetts :
_bAddison-Wesley,
_c1997.
300 _axvii, 483 p. ;
_c26 cm.
650 0 _aAdvertising.
_@0000071054
650 0 _aSales promotion.
_@0000151717
650 0 _aMarketing
_xManagement.
_@0000150912
908 _a070410
950 _@1
999 _c5818
_d5818