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|---|---|---|---|
| 001 | 0000018399 | ||
| 005 | 20151217152127.0 | ||
| 008 | 091026s xx 000 0 eng d | ||
| 020 | _a0071106278 : | ||
| 040 |
_aKABU _cKABU |
||
| 100 | 1 |
_aArens, William F. _@0000177628 |
|
| 245 | 1 | 0 |
_aEssentials of contemporary advertising / _cWilliam F. Arens, David H. Schaefer. |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2007. |
||
| 300 | _axxvii, 558 p. | ||
| 650 | 0 |
_aAdvertising. _@0000071054 |
|
| 700 | 1 |
_aSchaefer, David H. _@0000177629 |
|
| 852 | 1 | _9p2280 KES | |
| 908 | _a091026 | ||
| 950 | _@1 | ||
| 999 |
_c8552 _d8552 |
||