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_aHD69 _b.B7K45 2008 |
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_aKeller, Kevin Lane. _@0000150997 |
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_aStrategic brand management : _bbuilding, measuring and managing brand equity. / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ. : _bPearson Educ., _c2008. |
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| 300 | _axxi, 692 p. | ||
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_aBrand name product _xManagement. _@0000150998 |
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