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| 005 | 20151217152136.0 | ||
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_aKABU _cKABU |
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| 050 | 0 |
_aHF5823 _b.B45 2007 |
|
| 100 | 1 |
_aBelch, George Eugene. _@0000159835 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch, Keyoor Purani. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _c2007. |
||
| 300 | _axxxiii, 1075 p. | ||
| 650 | 0 |
_aAdvertising. _@0000071054 |
|
| 650 | 0 |
_aSales promotion. _@0000151717 |
|
| 650 | 0 |
_aCommunication in marketing. _@0000151439 |
|
| 700 | 1 |
_aBelch, Michael A. _@0000159836 |
|
| 700 | 1 |
_aPurani, Keyoor. _@0000178272 |
|
| 852 | 1 | _9p2300 KES | |
| 852 | 1 | _9p2300 KES | |
| 908 | _a100808 | ||
| 950 | _@1 | ||
| 999 |
_c8675 _d8675 |
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