Handbook of qualitative research methods in marketing /
Handbook of qualitative research methods in marketing /
edited by Russell W. Belk.
- 1st ed.
- Cheltenham, UK : E. Elgar, 2006.
- xi, 595 p.
1847209580 :
marketing research--Methodology.
Qualitative research--Methodology.
Consumer research--Methodology.
1847209580 :
marketing research--Methodology.
Qualitative research--Methodology.
Consumer research--Methodology.