Essentials of marketing :
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - New York : McGraw-Hill, 2012. - xl, 640 p.
1259060762 :
Marketing--Management.
HF5415.13 / .P47 201
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - New York : McGraw-Hill, 2012. - xl, 640 p.
1259060762 :
Marketing--Management.
HF5415.13 / .P47 201