Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York : McGraw-Hill Irwin, 2014. - 1 v. (various pagings)
1259060762 :
Marketing--Management.
HF5415.13 / .P47 2014
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York : McGraw-Hill Irwin, 2014. - 1 v. (various pagings)
1259060762 :
Marketing--Management.
HF5415.13 / .P47 2014