Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York : McGraw-Hill, 2013. - xxvii, 642 p.
Includes bibliographical references and index.
0071086967 :
Service industries--Marketing.
Customer services.
HD9980.5 / .Z45 2013
Services marketing : integrating customer focus / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York : McGraw-Hill, 2013. - xxvii, 642 p.
Includes bibliographical references and index.
0071086967 :
Service industries--Marketing.
Customer services.
HD9980.5 / .Z45 2013