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Marketing management :

Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. - 4th ed. - Chicago : Irwin, 1995. - xiii, 864 p.

ISBN: 0256137277 : KES 600

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P48 1995

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