Introduction to marketing /
McDaniel, Carl.
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. - 9th ed. - Mason, OH. : Thomson Higher Education, 2008. - xxxi, 671 p.
0324544014 :
Marketing.
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. - 9th ed. - Mason, OH. : Thomson Higher Education, 2008. - xxxi, 671 p.
0324544014 :
Marketing.