Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 4th ed. - Boston, Massachusetts : Irwin/McGraw-Hill, 2006. - xviii, 648 p.
007066708X
Export marketing--Management.
HF1416 / .J63 2009
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 4th ed. - Boston, Massachusetts : Irwin/McGraw-Hill, 2006. - xviii, 648 p.
007066708X
Export marketing--Management.
HF1416 / .J63 2009