Essentials of marketing research /
Zikmund, William G.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 3rd ed. - Mason, OH : South-Western, 2007. - xvii, 414 p.
0324320879:
Marketing research.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 3rd ed. - Mason, OH : South-Western, 2007. - xvii, 414 p.
0324320879:
Marketing research.