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Services marketing :

Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz, Jayanta Chatterjee. - 7th ed. - New Delhi : Pearson, 2011. - xx, 683 p.

ISBN: 8131759394 :

Subjects--Topical Terms:
Marketing management.
Service industries.

LC Class. No.: HF5415.13 / .L68 2011

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