Total relationship marketing /
Gummesson, Evert.
Total relationship marketing / Evert Gummesson. - 3rd ed. - London : Routledge, 2012. - xiv, 376 p.
0750686334 :
Relationship--Marketing.
Total relationship marketing / Evert Gummesson. - 3rd ed. - London : Routledge, 2012. - xiv, 376 p.
0750686334 :
Relationship--Marketing.