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Effects of customer loyalty schemes and retail mix on competitiveness of supermarkets in Nakuru town

Muganda, David Asena

Effects of customer loyalty schemes and retail mix on competitiveness of supermarkets in Nakuru town David Asena Muganda - 1st ed. - Nakuru, Kenya Kabarak University 2013 - xi, 62 p. CD-ROM

LC Class. No.: HF5415.525 / .M84 2013 c. 1

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