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An evaluation of the relationship between persuasion and choice of daily newspaper by readers in kenya

Oundo, Busolo Hillary

An evaluation of the relationship between persuasion and choice of daily newspaper by readers in kenya by Busolo Hillary Oundo - 2016 - xxiii, 298 p.

Subjects--Topical Terms:
Persuasion (Psychology)
Consumers' prefences
Advertising --Psychological aspects

LC Class. No.: HF5822 / .O96 2016 C.1

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