Essentials of marketing
Perreault, William D.
Essentials of marketing a marketing strategy planning approach by William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy - 14th ed. - New York McGraw-Hill 2015 - xliii, 717 p.
1259251634
Marketing--Management
KTC HF5415.13 / .P47 2015
Essentials of marketing a marketing strategy planning approach by William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy - 14th ed. - New York McGraw-Hill 2015 - xliii, 717 p.
1259251634
Marketing--Management
KTC HF5415.13 / .P47 2015