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Consumer behaviour

Sethna, Zubin

Consumer behaviour by Zubin Sethna and Jim Blythe - 3rd ed. - New Delhi Sage 2016 - xxi, 499 p.

ISBN: 9781473919136

Subjects--Topical Terms:
Consumer behaviour--Textbooks

LC Class. No.: KTC HF5415.32 / .S48 2016

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