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Media and communication research methods:

Berger, Asa Arthur

Media and communication research methods: an introduction to qualitative and quantitative approaches; Arthur Asa Berger - 4th ed - Los Angeles: Sage, 2016 - xvii, 417p.

ISBN: 9781483377568

Subjects--Topical Terms:
Mass media --Methodology --Research
Communication --Methodology--Research

LC Class. No.: P 91.3 / .B47 2016 C.1

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