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Contemporary advertising and integrated marketing communications

Arens, W.

Contemporary advertising and integrated marketing communications W. arens, M. Weigold and C. Arens - 14th ed. African edition - USA McGraw-Hill Companies 2013 - vi, 742 p.

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .B62 2013 c. 1

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