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Customer behavior

Sheth, Jagdish N.

Customer behavior a managerial perspective Jgdish N. Sheth, Banwari Mittal - 2nd ed. - Australia Thomson South-Western 2004 - 2 vol. (various pagings)

ISBN: 0030343364

Subjects--Topical Terms:
Consumer behavior
Consumer preferences
Consumer satisfaction

LC Class. No.: HF5415.32 / .S34 2004 c. 1

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