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Marketing for hospitality and tourism /

Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 34th ed. - Delhi : Pearson, 2006. - 956p.

ISBN: 8131722244 3016

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3 / .M3K68 c.1

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