Advertising and promotions :
Advertising and promotions : an integrated brand approach
Richard J. Semenik ...[et al.].
- 6th ed.
- Australia : South-Western, Cengage Learning 2012
- xli, 710 p.
- The Irwin/McGraw-Hill series in marketing .
0538479868 :
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .A38 2012 c. 1
0538479868 :
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .A38 2012 c. 1