Advertising and promotion : an integrated marketing communications perspective /
Belch, George Eugene.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 12th ed. - New York: McGraw-Hill, 2021 - 3 Vol. (various paging)
1260570991
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2021
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 12th ed. - New York: McGraw-Hill, 2021 - 3 Vol. (various paging)
1260570991
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2021