Management of electronic and digital media /
Albarran, Alan B.,
Management of electronic and digital media / Alan B. Albarran - 6th edition. - Boston, MA : Cengage Learning, 2017 - xxvi, 339 p: illustrations ; 23 cm
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
1305077563 9781305077560
2015942187
Mass media--Management.
Digital media--Management.
P96.M34 / A4 2015
Management of electronic and digital media / Alan B. Albarran - 6th edition. - Boston, MA : Cengage Learning, 2017 - xxvi, 339 p: illustrations ; 23 cm
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
1305077563 9781305077560
2015942187
Mass media--Management.
Digital media--Management.
P96.M34 / A4 2015