Promotional strategy :
Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Boston, massachusetts : Mcgraw-Hill, 1991. - xv, 624 p. : ill. ; 24 cm. - The Irwin series in marketing .
0256122407 :
Marketing.
Advertising.
HF5415 / .E54 1991
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Boston, massachusetts : Mcgraw-Hill, 1991. - xv, 624 p. : ill. ; 24 cm. - The Irwin series in marketing .
0256122407 :
Marketing.
Advertising.
HF5415 / .E54 1991